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 13 December 2005
IH&RA Annual Congress 2005 | Chinese Outbound Tourism - Full steam ahead!
 China has now granted over 50 countries ADS (Approved Destination Status). As more and more Chinese travel outside China, what are their expectations? How can operators outside China best prepare to attract and welcome them? How can they train their staff to meet Chinese expectations? What specific characteristics should be taken into consideration? How can National Tourism Organisations (NTOs) best work with National Hospitality Associations to attract and retain Chinese visitors? The session will define 5 key components for doing this successfully.
Moderator: Nik Gowing, Main Presenter, BBC World
Panel:
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Hans van Driem – Director Netherlands Tourist Board also representing European Travel Commission (ETC)
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William Healey – Director, National Affairs, Australian Hotels Association
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Yam Goh – VP & GM Business Travel China American Express
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Anthony Pollard - President, Hotel Association of Canada
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Prof Du Jiang – President China Tourism University
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Ms Kate Chang - China Representative, Pacific Asia Travel Association
From left to right: Yam Goh, American Express - Hans van Driem, Netherlands Tourist Board - Anthony Pollard, Hotel Association of Canada - William Healey, Australian Hotels Association - Xu Fan, Consultant - Kate Chang, Pacific Asia Travel Association- Prof DU Jiang, China Tourism University
Nik Gowing, Main Presenter, BBC World
IH&RA – the International Hotel & Restaurant Association – is the only global business organization representing the hospitality industry worldwide. Officially recognized by the United Nations, IH&RA monitors and lobbies all international agencies on behalf of this industry, estimated to comprise 300,000 hotels and 8 million restaurants, employ 60 million people and contribute 950 billion USD annually to the global economy. The IH&RA is run on a not-for-profit basis with a team led by a Chief Executive. It is governed by a General Assembly and a Board of Directors.
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