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Nespresso And Radisson SAS Sign A Preferred Partnership Agreement
Nespresso Becomes the Coffee Partner of Choice for More Than 175 Radisson SAS Hotels & Resorts across Europe, the Middle East and Africa
18 April 2006

Rezidor

Brussels | Radisson SAS Hotels & Resorts, the first class, full service hotel brand of Rezidor SAS Hospitality, has announced a preferred partnership agreement with Nespresso, a worldwide pioneer in developing portioned coffee and one of the fastest growing businesses of the Nestlé Group. Under this agreement, Nespresso becomes the coffee partner of choice for more than 175 first class Radisson SAS Hotels & Resorts in 48 countries across Europe, the Middle East and Africa.

“The partnership with Nespresso further strengthens our goal to establish Radisson SAS as a preferred hotel brand amongst the modern business travelers. The Nespresso brand is known worldwide for its unique concept, individuality and sophistication, and this perfectly complements the future generation of Radisson SAS Hotels & Resorts,” said Kurt Ritter, president & CEO of Rezidor SAS Hospitality. “Enjoying a perfect cup of freshly brewed coffee in the comforts of your own room is a service that I am sure our guests will enjoy and appreciate,” he added.

“Like Nespresso, Radisson SAS Hotels & Resorts has a reputation for providing a superior level of customer service,” said Mark Leenders, international director of the out-of-home division for Nestlé Nespresso SA. “Nespresso is delighted to provide Radisson SAS guests with ‘the ultimate coffee experience’ – moments of genuine pleasure and indulgence while enjoying the perfect coffee or espresso.”

Under the new partnership agreement, Nespresso will offer all participating Radisson SAS Hotels & Resorts its unrivalled coffee “trilogy,” which includes:

  1. A selection of some of the world’s highest quality Grand Cru coffees, packaged in hermetically-sealed pods for individual servings and long-term freshness. This includes one Ristretto, two Espressos, two Lungos (long cup coffees), one decaffeinated blend, and two Limited Editions annually.

  2. Smart, stylish and technologically advanced Nespresso coffee machines, which come equipped with a proprietary brewing system, including several essential elements that work together harmoniously to provide the perfect cup of coffee conveniently.

  3. Professional, premium-level customer service, including a customized coffee and accessory delivery service, guaranteed within two working days of ordering; comprehensive technical assistance, troubleshooting and annual maintenance services; exclusive offers; and recommendations and advice from experienced Nespresso coffee specialists.

Nespresso coffee machines will be present in all Radisson SAS Business Class and Royal Club Rooms & Suites, as well as in the meeting & conference rooms.

“The upscale hotel market has become extremely competitive over the last few years, and attention to customer service and high quality amenities has never been more important – especially for business travelers," says David Dreschner, vice president of purchasing services for Rezidor SAS Hospitality. "I am extremely happy to have joined forces with an international brand that provides a superior level of product and service, which our guests can enjoy in their own rooms or throughout the meeting & conference facilities in our hotels,” he added.

Nestlé Nespresso SA, one of the fastest growing operating businesses of the Nestlé Group, pioneered the unique Nespresso system. At the heart of the Nespresso concept is the trilogy: the hermetically sealed and perfectly portioned Grand Cru capsules with the large choice of high-quality coffees; the smart coffee machines; and the unmatched personalized services offered by the Nespresso Club. Nespresso Out-of-Home Division provides a range of portioned coffees, machines and services specially adapted to the needs of small- to medium-sized businesses, premium hotels, luxury outlets, upscale restaurants and aviation. Nestlé Nespresso S.A., headquartered in Paudex, Switzerland with more than 1,500 employees, sells products in more than 35 countries directly to its customers and currently operates more than 40 prestigious boutiques in key cities around the world. Nestlé Nespresso SA is the market leader in premium portioned coffee and has sustained more than 25 percent year-on-year growth since its market introduction in 1986. Its turnover in 2004 totalled CHF 600 million (€ 389 million). 2005 numbers will be published by Nestlé February 23rd, 2006. For more information, visit www.Nespresso.com and www.NespressoPro.com.

Radisson SAS Hotels & Resorts, part of Rezidor SAS Hospitality, offers first class service, providing guests with a contemporary, upscale hospitality experience. Radisson SAS has received numerous awards for Best Hotel Chain and is renowned for its "Yes I Can" spirit of service and the "100% Guest Satisfaction Guarantee". It currently includes 175 hotels either in operation or under development, in 44 countries, in Europe, the Middle East and Africa. For more information, visit www.RadissonSAS.com

Rezidor SAS Hospitality is one of the fastest growing hospitality companies in the world and currently has 263 hotels, encompassing over 50,000 rooms, in operation and under development in 49 countries, with the aim to develop 700 hotels across its different brands by 2015.

In September 2002, Rezidor SAS announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA). Rezidor SAS now operates Radisson SAS Hotels & Resorts, Regent International Hotels Park Inn and Country Inns & Suites in these areas. Initially Rezidor SAS Hospitality was a wholly owned subsidiary of the Stockholm-based SAS Group. In June 2005 Rezidor SAS Hospitality completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels Worldwide acquired a 25 percent shareholding in Rezidor SAS Hospitality from SAS group in return for renegotiated commercial terms of the parties’ current Master Franchise Agreement. Rezidor SAS Hospitality head office is based in Brussels. In November 2005, Rezidor SAS signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni. For more information on Rezidor SAS and its different brands, visit www.RezidorSAS.com.

CONTACT
Emily Easter
Phone: 212-219-7560, ext. 6768
Email: eeaster@mmgmardiks.com

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Email: info@rezidor.com




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