“By providing the major search engines with XML and ROR site maps, we’re making it easier for the search engines to index our client websites, thereby increasing their search engine rankings over time,” stated DJ Vallauri, Lodging Interactive’s Founder & President.

In addition to creating standard HTML site maps on each of our client’s websites, the Lodging Interactive SEO staff also creates an XML site map for Google, a text site map for Yahoo and an ROR site map for the other major search engines such as MSN and Ask. This ensures that the search engines' spiders will crawl faster, more systematically, and more extensively into the client’s website pages.

Richard Walsh, Vice President of Business Development for Lodging Interactive added this comment; “I know it may sound a little techie, but marketing today is actually more than just a little techie, especially in the travel and hospitality industries. In their organic search process, the major search engines search the website’s site map along with the website’s textual content, Meta keywords, alt tags and many other elements. Traditionally, the site map has been developed in HTML. As the search engines are constantly enhancing their search methods and algorithms to provide their users with the best possible results, some search engines have adopted the ability to search on the more precise XML and ROR coding. By writing our client’s site maps in HTML, XML and ROR we are delivering a highly productive and complete solution, one that will produce the best possible search rankings.

We have added this process as part of our standard optimization services to assure our clients better search rankings, to drive more website traffic resulting in more online sales conversions. It is our goal with each of our search engine optimization clients to deliver the highest possible, accountable search engine rankings based on the relevant search terms that we develop and manage on their behalf. Search engine optimization is a critical marketing process that requires special skills and management to be effective. When applied properly search engine optimization will yield results that exceed expectations.”