The operation of a hotel is a 24/7 enterprise and our primary function is to accommodate people. However, unlike other service related industries such as restaurants or retail stores, our ‘duration of contact’ places us in a very different category. Due to this ‘duration of contact’ there is a greater likelihood our guests will encounter a negative experience. Some of those negative experiences may be service related but others may be the result of a breach in security, inadequate safety procedures, a freak accident or simply nature gone wild.
The sobering fact is that in our hotels…it is not IF someone will be attacked…it is WHEN. It is not IF someone will accuse an associate of theft…it is WHEN. It is not IF there will be a fire…it is WHEN. However, when we have created a culture where safety and security are stressed beginning with the associate selection process at recruiting, interviewing, candidate selection, orientation, training and coaching and through to follow up, then the likelihood of these events occurring will decrease, as will our liability.
Being the “Superior Hotel Operators’ I know you must be if you are reading industry related articles, I write this article with full awareness that I am taking a monumental risk of over-stating the obvious. However, as I am involved in hotel takeovers and too many times find that although policies and procedures may be in place to ensure safety and security, they are not practiced. Therefore, I feel this is a risk worth taking. I take this risk hoping that you will take away an idea, no matter how small, that may help prevent a negative incident from occurring or you will implement a practice that may keep you and your company from having to endure lengthy and costly litigation. I take this risk mainly because I have seen lives ruined and companies fail because what was memorialized in writing (Policies and Procedures) simply was not practiced by the hotel staff or infused in the hotel culture.
Premises security liability cases based on inadequate security may result in awards from $1 million up to $9 million dollars. If you choose to avoid court, you should be aware that settlements may average around $1.5 million. Then there are the cases centering on crimes committed by associates—based on ‘negligent hiring, retention, and/or inadequate supervision’ and these may yield awards from around $800,000 up to $3 million. Once again the settlements average around $1.5 million. These numbers are based on the resulting awards of several cases and vary greatly according to the severity of the crime, the extenuating circumstances and/or the injuries suffered. With figures like these, it is imperative that security be an integral part of our hotel culture.
When creating a culture it must start with the people we hire. It is our responsibility to hire people we trust with the monumental task of protecting the safety, security and privacy of our guests. Do we have steps in place to ensure that our supervisors are interviewing, checking references, screening all new hires, conducting proper orientation, training, and continuously coaching? Or are we allowing our supervisors to simply hire a warm body and turn them loose on fellow associates and guests?
I have witnessed hiring procedures that allow anyone with a pulse and the ability to fog a mirror to report to work the next day. Then, when this person we know absolutely nothing about reports to work, we give them open access to the hotel’s assets and our guests’ private haven…the guest room.
According to the position, the new hire may be issued Section Keys or even Master Keys that open every room in the hotel. Think about it. Would any of us walk up to a perfect stranger on the street and give them a key to our home? Then why would we issue a key to a stranger and give them access not only to our “home” but to the “home” of possibly two-hundred (200) or more of our friends (guests) who have not only trusted us but have paid us to protect them?
Although it is impossible to be absolutely certain you are hiring the right person for the right position, there are steps to avoid placing you and your company in a position to be accused of ‘negligent hiring’ and/or ‘inadequate supervision’. The following are just a few steps to assist you:
Train your supervisors in proper recruiting, interviewing, and selection techniques. Conduct an on-site workshop. It will be worth its weight in court cost.
Any candidate being considered for employment should sign the following forms, separate and apart from the application:
Conduct a thorough Safety and Security Audit
Conduct a daily five minute Safety and Security ‘Coaching Cue’.
There are more topics covered but I think you get the picture.
Knowing that our associates are well-selected and well-trained is only half the battle. The devil is in the delivery. When we are convinced that we have the right associate in the right position and that our associates are practicing what we are preaching, then and only then can we …Relax? Absolutely not… we continue to work at perfecting the process. We have chosen the noble profession of service to others and as professionals we must continue to provide the traveling public a safe and secure environment in which to lay down their cares and their weary bodies. When we work diligently in creating and maintaining this culture, not only will our guests sleep well, so will we.
This article will be continued in ‘The Devil Is In the Delivery’ which will contain simple tips to assist your associates in living the culture.
CONTACT
Lizz Chambers, CHA, CHE
Vice President - Sales and Organizational Development
4290 Newtown Avenue
United States - Williamsburg, 23188
Phone: 1.800.644.1032
Email: InnTrainin@nhghotels.com
ORGANIZATION
Newport Hospitality Group, Inc. (NHG)
www.nhghotels.com
4290 New Town Avenue
USA
- Williamsburg, VA 23188
Phone: (757)221-0100
Email: info@nhghotels.com