The activities, training, and reporting relationships of today’s Revenue Managers | HSMAI Marketing Review | Fall 2006

One hundred and ninety three managers in the revenue management discipline were surveyed during the first two weeks of May 2006 using an online format. The main section of the survey was developed by interviewing leaders in hotel revenue management positions to identify activities deemed important for success as a revenue manager. Demographic profile questions were adapted from a Convention General Managers Instrument developed by Kline,...

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HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.