Hospitality Net - Article
For more news visit: http://www.hospitalitynet.org

HSMAI Announces American Express As First ‘Publishing Partner’ For HSMAI Marketing Review
Furthers Partnership With Association’s Longest & Strongest Supporter
18 April 2007

HSMAI Main Logo

MCLEAN VA | The Hospitality Sales & Marketing Association International (HSMAI) is proud to announce an expanded partnership with American Express for 2007. As HSMAI’s longest and strongest supporter, American Express has become the organization’s first “publishing partner” for HSMAI Marketing Review, the quarterly magazine that is ranked as the number one benefit by its members. The sponsorship will begin with the magazine’s spring issue to be released this month.

“Our alliance with American Express has been extremely beneficial and meaningful to our membership, and we are delighted to deepen our partnership with American Express in their support of the HSMAI Marketing Review – a key source for sales and marketing information and trends for the industry,” states Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI.

“Through our long-standing partnership, American Express and HSMAI have worked to consistently deliver robust, value-added content to hospitality professionals through an array of seminars, conferences and other innovative programs,” states Chris Cowan, vice president and general manager of the Hotels and Resorts Team at American Express Establishment Services.

“Our new HSMAI Marketing Review partnership represents a great next step in our growing relationship and creating value for the industries in which we operate.”

The magazine’s editorial content focuses on key industry trends, best practices in sales, marketing and revenue management, as well as feature articles and white papers that cover a wide range of topics geared towards helping HSMAI members further build their businesses and drive even stronger results.

Compelling topics planned in the coming months relate to driving business in important niche segments, such as women travelers and second honeymoons, providing a snapshot of best practices for resorts, and detailing proven strategies for building distribution.

HSMAI Marketing Review is distributed to all HSMAI members. Non-member subscriptions are available for $95 annually. For more information about advertising and sponsorship opportunities, contact Melanie Penoyar, director of development for HSMAI at (703) 245-8037 or mpenoyar@hsmai.org.

HSMAI | HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit the web site at www.hsmai.org.

AMERICAN EXPRESS | Establishment Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe that welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850.

CONTACT
Richard S. Kahn
Phone: (516) 594-4100
Email: R.Kahn@KTCpr.com

ORGANIZATION
Hospitality NetHospitality Sales & Marketing Association International (HSMAI)
www.hsmai.org
1760 Old Meadow Road, Suite 500
USA - McLean, VA 22102
Phone: 703-506-3280
Fax: 703-506-3266
Email: info@hsmai.org

Follow us on:
TwitterFacebookLinkedInFlickr




Copyright© 1995-2012 Hospitality Net™. All rights reserved.
Trademarks and product names are the property of their respective owners.