Measuring The Success (ROI) of Your Search Engine Marketing | By Benu and Anil Aggarwal

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts IS measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain some of the challenges we face in measuring search engine marketing results and some solutions for accurately tracking our investment returns. We would like to hear from you. Please leave a comment Milestoneinternet.com.