Singapore | Pan Pacific Hotels and Resorts’ website panpacific.com has been conferred the Hotel and Lodging Standard of Excellence at the 2007 WebAwards, the leading worldwide internet competition for website development.

The international WebAward Competition recognises the distinctive achievement in web development efforts by the best websites in 96 industries. Panpacific.com won the coveted accolade in the hotel and lodging industry category, having excelled in the seven key judging components such as design, content, copywriting, technology, innovation, ease of use and interactivity.

Pan Pacific Hotels and Resorts made a concerted effort and worked with its partner MediaConcepts Pte Ltd to redevelop panpacific.com. The website has greatly improved the customer’s online experience with enhanced user-friendly functionalities such as faster online reservations process, access to real time information on the latest promotions, room rates and availability, as well as improved content management that enables personalization of hotel stays according to individual guest requirements.

“Winning the global WebAward is a recognition of our effort and commitment to leverage advanced technologies and web applications to enhance the online experience for our customers. Customers have found that panpacific.com has helped to make their travel planning faster, easier and more convenient. Customers can look forward to even more interactive functionalities as we continue to roll out more innovative e-initiatives and guest recognition programs,” said Mr Kevin Croley, Senior Vice President of Sales and Marketing for Pan Pacific Hotels and Resorts.