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 21 February 2008
Great Hotels Organisation partners with VFM Interactive to provide Rich Media production and distribution services for their Member Hotels worldwide
GHO adopts VFM’s Vscape media management and distribution solution to distribute hotel photos and rich media to thousands of electronic channels
Toronto, Canada and London, England | VFM Interactive, the leading producer and distributor of hotel rich visual content, has been selected by Great Hotels Organisation (GHO) to produce and distribute photos, virtual tours, videos, and other forms of rich media for their global member hotels across tens of thousands of online channels.
As part of the new partnership, GHO and VFM will provide all GHO member hotels with VFM’s Vscape® digital still image management and distribution solution. The Vscape platform will enable GHO hotels to distribute and manage their photos and other rich media on all GDSs, (Amadeus, Sabre, Galileo, Worldspan), Pegasus and thousands of websites from a single point of entry, thereby ensuring the best possible and consistent visual representation of their properties on all electronic channels.
VFM and GHO are also launching a unique new initiative designed to assist GHO member hotels to formulate and implement an online rich media marketing strategy to enhance their internet presence and drive higher online bookings and revenues. As part of the GHO Rich Media Initiative, VFM will work closely with each GHO member hotel to assess their current media, analyze their competitive environment, and understand their online marketing goals and initiatives. Based on this assessment, VFM will then assist each hotel in selecting the media productions that best showcase their property and best convey their unique experience and value proposition to online travel consumers.
“GHO has selected VFM for their unparalleled distribution network and their experience in working with hotels to increase online bookings and revenues” says Yunna Takeuchi, Director of e-Distribution, GHO. “We are particularly pleased to present our membership with the GHO Rich Media Initiative, in which VFM will work with our members to understand their strengths, competitive positioning, and unique branding and then create rich media solutions which best convey each hotel’s unique personality online. And through broad online distribution of their media, our members will greatly improve their online profile while delivering higher bookings and revenues.”
“We are delighted to have been selected by GHO to assist their members with their rich media production and distribution needs,” said Paolo Boni, President and CEO of VFM Interactive. “GHO represents some of the world’s finest luxury hotels and resorts. We look forward to helping them convey their beauty and the unique luxury experience they offer through powerful rich visual media that will inspire consumers across the Internet,” added Boni.
About Great Hotels OrganisationGreat Hotels Organisation is a global hotel sales and marketing company that provides a range of products, services and innovative technology solutions for independent hotels and travel trade buyers through three distinct but complementary areas of hospitality marketing: branded marketing with our two brands, Great Hotels of the World and Special Hotels of the World, e-distribution with GW as our dedicated GDS chain code as well as proprietary software for web booking generation, and finally travel trade sales to drive incremental business from all segments of transient and group travel: corporate, leisure and MICE. www.ghorg.com
About VFM InteractiveVFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre, Galileo and Worldspan. VFM’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com.
CLICK HERE to learn more about VFM Leonardo Inc.
Paolo Boni
Phone: +1 416.263.5663
Email: paolo.boni@vfmii.com
 VFM Leonardo Inc.
www.vfmleonardo.com
111 Peter Street | 5th Floor
Toronto, ON, M5V 2H1
Canada
Tollfree: 1.877.593.6634
Phone: 416-593-6634
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Email: info@vfmleonardo.com
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 Educational Seminar for Tourism Organizations (ESTO) 201226 - 28 August 2012
Visit us at booth Speaking at General Session General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.
More Information | Event Website
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