St. Regis Hotels & Resorts

Bal Harbour, FL | Today, a VIP groundbreaking ceremony was held for the luxurious St. Regis® Resort & Residences, Bal Harbour on the site of the former Sheraton Bal Harbour. It is anticipated that the nine-acre complex of three all-glass towers will be completed in 2011.

The St. Regis® Resort & Residences, Bal Harbour is one of the largest developments of its kind in Florida and will include 268 ultra-luxury residences, 37 condo-hotel suites, 183 hotel rooms and 24 St. Regis Residence Club® residences. The groundbreaking ceremony was hosted by Sergio Rivera, president of real estate for Starwood Hotels & Resorts Worldwide, Inc. Jorge Perez of the Related Group and numerous Bal Harbour city officials also participated in the event.

“This is one of the most significant development projects in Florida. The end result will be one of the most luxurious mixed-use projects in the world featuring fractional ownership, whole ownership and 5-star hotel accommodations. We are extremely excited to reach this ceremonial milestone today and celebrate with all of our partners the future success of the St. Regis® Resort & Residences, Bal Harbour. I would especially like to thank Jorge Perez and The Related Group for their leadership with this project,” said Mr. Rivera.

At St. Regis® Resort & Residences, Bal Harbour owners and guests will revel in the 1,000 feet of beachfront and almost nine acres of lushly landscaped gardens. Add to that ideal location a state-of-the-art fitness center and a 12,000-square-foot RemèdeSM Spa, which will provide the ultimate spa experience.

The St. Regis® Resort & Residences, Bal Harbour is located on the former site of the historic Sheraton Bal Harbour, which was imploded late last year to make way for this project. Everyday indulgences at the resort will also include fine-dining restaurants, childcare, pools, cabanas and beach services. Unique to the St. Regis® Resort and Residences, Bal Harbour will be the premier selection of artwork by world-renowned artists. The pièce de résistance and a hallmark of St. Regis® Resort & Residences, Bal Harbour is the world-renowned St. Regis® Butler, who will be equipped with wireless handheld devices, allowing guests and residents to email any request directly to their butler.

The residential units will boast European-style kitchens, pre-wiring for smart technology, top-of-the-line bathrooms, and 11-foot wide, all-glass balconies with ocean and bay views. Condo-hotel suites will be delivered fully-furnished with private owners' closets, expansive balconies, WiFi access and flat panel TVs. The Residence Towers will have their own private lobby entrances, security and valet, and covered parking, as well as access to all anticipatory services provided by the St. Regis® Hotel.

Operating hours for the sales gallery are 10:00 a.m. to 6:00 p.m., Monday through Saturday and 11:00 a.m. to 5:00 p.m. on Sunday. For more information, call 305.993.6000 or visit stregisbalharbour.com.

About St. Regis Hotels & Resorts

Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St. Regis properties in Atlanta-Buckhead, Baha Mar, The Bahamas, Bahía Beach, Puerto Rico, Bal Harbour and Deer Crest in North America, and in Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok, Jakarta, Lhasa, Macao, Osaka and Tianjin. In the Middle East, St. Regis will expand in Cairo, Doha and Bahrain. Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St. Regis Hotels & Resorts, please visit .

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

Established in 1979, The Related Group is the nation's leading builder of luxury condominiums and one of the country's premier multi-family real estate development firms. Founded by Chairman and CEO Jorge M. Perez, The Related Group has built and managed more than 55,000 residential units throughout Florida. The company ranks as Florida's top multi-family developer and the largest Hispanic-owned business in the United States; its current development portfolio includes projects valued in excess of $10 billion, with reported sales exceeded $3.2 billion for 2005. For more information, please visit relatedgroup.com.