LISBON, Portugal | HEDNA's 2008 Conference, to be held in Lisbon, Portugal on 28-30 April, will look at the most important trends affecting the travel industry in 2008, including the changing economy, the shift in consumer confidence, globalization versus localization, and pulls versus pull marketing.

The top travel gurus will be sharing their insights about the outlook for business this year. Speakers include Henry Harteveldt, vice president and principal analyst at Forrester Research; Dr. Lalia Rach of New York University's Tisch Center for Hospitality, Tourism and Sports Management; Mike Nelson, COO of Orbitz Worldwide; and Michael Ball, CEO of WORLDHOTELS.

In addition, expert panels will delve into social networking, GDS and marketing topics, giving attendees valuable knowledge on these subjects. The Lisbon meeting will also feature the popular Tech Showcase where attendees can learn about the newest products and services for the hotel distribution community.

HEDNA's Lisbon meeting will be held at the five-star Corinthia Lisboa Hotel, which is located near the city center.

The Lisbon conference is proudly sponsored by Orbitz Worldwide, TIG Global and VRX Studios.

For more information on the meeting and to register for the Lisbon conference, visit www.hedna.org