Despite the economic downturn hotels are facing, Hotel Aiken managed to
improve their online revenue with this hotel
software. Within two weeks of the introduction of their booking engine, their online
bookings had increased by 200%. By the end of the 30-day free trial and with
GuestCentric guidance, Hotel Aiken was able to create a very successful online
marketing campaign that increased the number of visitors to the website by 560% and
be ranked first in Google organic search.
"At Hotel Aiken, we want to be able to offer our guests an unforgettable online
experience by providing them with a user-friendly website and a secure and easy-to-use
booking engine to speed up the reservation process and most importantly receive
instant confirmation of their reservation," said Lindsey Wise, Sales Coordinator and
Customer Care Director of Hotel Aiken. "GuestCentric really understood the challenges
that independent hotels like us face and made the entire process easy for us. Now we
can keep the hotel's website looking fresh by updating content at anytime from
anywhere."
About the GuestCentric Service
The GuestCentric online service provides smaller independent hotel managers with an
affordable yet powerful online marketing and distribution tool to drive more bookings
using the Internet channel. Previously only available for hotels with big budgets through
expensive and time consuming custom development, GuestCentric is leveling the
playing field for these smaller hotel players by offering a sophisticated online user
experience at a fraction of the cost of traditional solutions. Using only a web browser, its
one-screen interface makes it possible for smaller hoteliers to:
- Easily create a new impact website with the
hotel branding where managers can always keep the site fresh by updating content at
anytime from anywhere and create online promotions in minutes.
- Utilize a
best-in-class online booking
engine on one screen to simplify and speed up the booking
process.
- Integrate GuestCentric's reservation
software platform to manage online and offline reservations to avoid double
bookings.
- Keep track of the website performance in one place using the
service's online
marketing performance tools and interactive dashboard.
About Hotel Aiken
Located in the heart of South Carolina's historic downtown Aiken, Hotel Aiken is the
perfect place for both leisure and business travelers alike, described as Aiken's truly
"Grand Hotel." Originally built in 1898, the Aiken hotel has gone through a series of major and continuous
renovations since 2001, with the accent on retaining the historical feel of this landmark
building whilst providing all the modern amenities one would expect from a
contemporary hotel. The main bar, The Polo Tavern, is one of downtown Aiken's most popular watering
holes. The Tiki Tavern, located on the back patio, has been awarded the title of "Best
New Bar" in Aiken.
About GuestCentric
Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentric Systems
(http://www.guestcentric.com) is a hospitality software-as-a-service (SaaS)
provider that helps independent hotels revolutionize the way independent hotel operators are able to
compete for customers with larger players in the travel industry. Its online marketing
and booking platform offers a simple and cost-effective way for hoteliers to create a
professional web display of the hotel property, integrate direct booking and online
marketing capabilities to increase online bookings, lower expenses and develop long-
standing relationships with guests.
For media inquiries, please contact:
Dana Harris
Red Javelin Communications, Inc.
+1 (978) 440-8392
dana@redjavelin.com
