NEWTON, Mass., TripAdvisor®, the world's largest travel community, today launched a suite of tools for owners and managers of hotels, restaurants and attractions to bring the proven power of user-generated reviews and ratings to their own web sites. Unbiased user-generated reviews have been proven to turn lookers into bookers by leveraging the trust consumers place on the opinions of travelers like themselves.

In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results(1):

• 56% lifted conversion
• 77% raised traffic
• 42% increased the average shopping basket

Business owners can now quickly and easily put a TripAdvisor reviews panel or an award badge for their specific business on their website. The reviews panel or widget can be customized to include snippets of the most recent guest reviews, ratings and photos of the business or destination from TripAdvisor's world-leading resource of more than 20 million reviews and opinions.

The award badge recognizes the status the business has earned from its visitors. Badges are labeled: "Recommended on," "Rated on," or "Featured on" according to the prevailing rating on TripAdvisor.

"Our goal is to support hotels, attractions and restaurants in their marketing through consumer reviews," said Nathan Clapton, senior director of partnerships for TripAdvisor. "All businesses now have the ability to showcase their guests' recognition on their own websites."

Click here to preview a free website badge!
Once there, click the green "Get Your Badge" button to preview a badge.To find more relevant marketing tools, businesses should visit their owner's page on TripAdvisor by following these steps:

1. Go to tripadvisor.com and search for your business using the search box at the top of the page
2. Select your business from the location results by clicking on the name
3. Scroll to the bottom of the page and look for the "Do you own [Your Business Name]?" section. Then follow the owner's page link.

About TripAdvisor
TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 29 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, May 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com and www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, May 2011

**** TripAdvisor sites operate in 29 countries worldwide: www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca, www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de, www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com, www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl, www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk, www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au, www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com, pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru, www.tripadvisor.com.gr, www.tripadvisor.co.id, www.tripadvisor.com.ar, www.tripadvisor.tw and www.tripadvisor.com.my.

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