Miami | Cambean Hospitality, a Miami Beach-based hospitality group that owns and manages four boutique hotel properties in the historic South Beach area, today announced the creation of Cambean Earth, a new brand that defines the sustainable systems and practices that are currently being implemented throughout their organization. The proprietary branding includes the development of a green mission statement and a visual identity system, which will serve to educate guests of Cambean properties about their environmentally friendly lodging practices. The branding materials, created by Florida-based Plan A Public Relations & Marketing, include a Cambean Earth logo that utilizes a graphic banana leaf in the shape of a "C" to represent Cambean. This logo will be placed throughout Cambean properties to identify sustainable materials and features that have been adopted to promote conservation of energy, water and other natural resources.
Cambean Earth was created in conjunction with their upcoming re-launch of the historic Clifton South Beach as a green property. The Clifton, which is scheduled to open in early 2009, is currently undergoing a multi-million dollar renovation that includes a series of steps specifically designed to achieve LEED Gold certification standards.
"We are excited about the Cambean Earth initiative and are committed to promoting true sustainability in the lodging industry," said Brian Scheinblum, president of Cambean Hospitality. "There is much hype these days about green hotels, but some properties are making only simple changes, such as changing their light bulbs or implementing towel re-use programs. With the Clifton, we are renovating
from the ground up and looking at every possible product and system within the hotel. We are incorporating energy-conserving, earth-friendly materials everywhere -- from the energy management system to the carpeting and paint. Our goal is to show our guests, as well as the hospitality industry as a whole, that it is possible to be responsible without sacrificing luxury or convenience."
As part of the Cambean Earth initiative, Cambean Hospitality is also in the process of establishing the Cambean Earth Environmental Fund, which will make contributions to both local and national charities that are dedicated to protecting natural resources and sustainability.
Cambean Hospitality plans to begin incorporating some of the systems and features of the Cambean Earth brand being developed for the Clifton into their other properties in early 2009. Currently, the company owns and manages three other hotels in the South Beach/Miami Beach area, including the Majestic South Beach, the Nash South Beach, and the Carlton South Beach.
For more information, please contact Brian Scheinblum at (305) 455-2236 or visit www.cambean.com.

CONTACT
Brian Scheinblum
Phone: 305-672-5858
Mobile: 786-368-3733
Email: brian@cambean.com
ORGANIZATION
Cambean Hospitality
http://www.cambean.com
1433 Collins Avenue
USA
- Miami Beach, FL 33139
Phone: 305-672-5858
Fax: 305-675-9221
Email: info@cambean.com