BEIJING, SoftBrands, Inc. (NYSE Alternext: SBN), a global supplier of enterprise application software, has been named one of the recipients of the prestigious "China Most Competitive Hotel Technology Brand Enterprises Award 2009." This honor was unveiled today at Hostec China Hotel Industry High Technology Summit award ceremony held at the Oriental Bay International Hotel Beijing.

"SoftBrands is indeed honored to be widely acknowledged as the most competitive hotel technology brand in China," said Sam Liu, country manager, SoftBrands Hospitality, Greater China. This highly prized award affirms the market confidence in SoftBrands, our vision and our technology."

Hostec China Hotel Industry High Technology Summit award ceremony is jointly organized by China Hotel Association, China Hotel Purchase and Supply (CHPSA) and China Tourist Hotels Association. The selection was conducted through internet poll, public vote and a panel of industry experts from a nominated list of companies based on the evaluation criteria of strong brand awareness and market reputation, dedication and commitment to product development and other factors.

"SoftBrands is well positioned for strong growth in China. We are committed and will continue to deliver hospitality solutions that meet our customers' business needs, protect their current investment, and most importantly, add value to their business operations," said Liu.

SoftBrands hospitality solutions include tools for Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales system. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.