Believed to be the first such service designed exclusively for the hospitality industry, Brand MonitorSM limits or eliminates third-party interlopers utilizing a hotel's brand name, without consent or authorization, in Internet Pay-Per-Click advertising. These actions divert travelers from the hotel's primary consumer website. Brand Monitor will help Open Hospitality clients generate more direct bookings through the hotel's website.

Open Hospitality developed the service in response to a widening practice in the online marketplace. Carlos Rentero, Corporate Revenue Manager for Vincci Hoteles, said "After spending years observing travelers click on unaffiliated websites which were using our name in advertising without our consent and paying higher commission fees as a result, we saw value in the Brand MonitorSM service beginning recently with our Vincci Avalon Hotel in New York City. Now, we are in better control of the Vincci Hotel name and image. We maximize sales through our own cost effective website."

Brian Dass, President of Open Hospitality, notes "Unaffiliated third parties are buying hotel names, in most cases without authorization or knowledge for use in Pay-Per-Click advertising campaigns. This practice has the effect of diluting a hotel's hard-earned online reputation and undermining the goodwill each hotel has engendered. This quite simply "hijacks" prospective customers searching for a hotel by name that could and should be, a hotel's directcustomer. This very low cost solution has allowed us to protect more than 30 client hotels thus far."