Salisbury, MD, HMP Properties, Inc. has tapped hospitality sales and marketing leader The Knowland Group, Inc., to serve their growing group of Intercontinental, Hilton, Choice, and Carlson Hotel properties with Knowland’s innovative READERS™ program.

“We’re very happy with with READERS™,” says Shelley Smith, Vice President of Operations for HMP. “It’s really helped our sales team search out hot leads and go after new meeting business for all our hotels.”

Launched in 2004, READERS™ was the first online database of reader board field research in the history of the hospitality industry. It immediately increased hotel sales for Knowland Group clients and quickly became a popular and sought after product for hundreds of hotel sales managers nationwide.

“The Knowland Group created READERS to serve as a proactive sales tool that helps drive business to the hotel properties in the most efficient and cost effective way possible,” says David McKean, EVP of Sales & Marketing for the Knowland Group. “We anticipate READERS will lead to greater group sales for all of HMP’s properties!”