The hugely successful business-to-business meetings forum for the hospitality design industry - HI DESIGN - launches for the Asia Pacific region on 11-13 November at the Shangri - La Rasa Sayang Resort & Spa in Penang, Malaysia.

A unique format of one-to-one private meetings, expert seminar programme and supplier showcase with extended networking opportunities, the new HI DESIGN ASIA will allow senior decision-makers responsible for hospitality projects across the region to meet efficiently with the right people for their business, in a friendly environment conducive to forging meaningful relationships and creating direct and ongoing business opportunities vital for keeping ahead.

"For a launch event we have seen an overwhelming interest to attend HI DESIGN ASIA by the designers and hoteliers" says Jonathan Needs, Director of organisers, Atticus Events.

"Our events have always been about providing an environment that facilitates the most effective business communications in the most efficient way for its users and I think in our current circumstances businesses are realising the benefits of this way of doing business to really help keep them ahead."

There will be up to 50 hoteliers and designers with live projects on their books, actively looking to meet manufacturers at HI DESIGN ASIA.

Amongst the 'buyers' already registered are Carlson Hotels Worldwide, Åccor, Starwood, Six Senses, Peninsula and Hilton.... Wilson Associates, DBTA, ARA Design Asia,Zanghellini & Holt, HOK, HBA,LTW Design Works, DWP and LRF Designers...

"To have access to these high quality, interested senior decision-makers all under one roof, with a guaranteed number of pre-arranged meetings and the opportunity to meet all delegates during the event makes HI DESIGN really low risk with unprecedented returns," states fellow director, James Burke. "For manufacturers, many of whom seem to be faced with restricted budgets, HI DESIGN offers invaluable opportunities."

At HI DESIGN we've had an attentive audience and being senior level, where both parties are decision-makers, creates tremendous business potential.

GUY WHITEHEAD - ARMOURCOAT SURFACE FINISHES

Overall, HI DESIGN ASIA will welcome an expected 120 interior designers/architects, hotel operators and suppliers of the ASIA region and should generate over 800 meetings for the delegates.

For more information or to register to secure an exclusive place at HI DESIGN ASIA 2009, go to www.hidesign-asia.com.