Readers will learn:

• the difference between strategic and tactical revenue management and why that distinction is critical
• the tools that are available to revenue managers and when to use them
• the broad range of information needed to effectively maximize revenue
• vital issues to consider before implementing revenue management tactics
• how revenue management is often misunderstood and applied inappropriately
• the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well

General managers, marketing professionals, front office managers, revenue managers, and financial professionals within a hospitality operation will all benefit from the practical revenue management information presented in this book.

Revenue Management: Maximizing Revenue in Hospitality Operations is available for $75.95 ($45.95 for AH&LA members). For information or to order, call 800-752-4567 or 517-372-8800, or visit www.ahlei.org. Outside the U.S. and Canada, call 407-999-8100.