Pricing is a tricky business even in the best of times. In 2010, it’s about to get a whole lot murkier, because hotels are losing control, while more and more, guests (and even previous guests) will be running the show. ROMAN PESKIN, Co-Founder and Managing Director of London-based iQueLab ltd (iNNtelligenz), walks us through the evolving landscape.

About The HOTEL yearbook (HYB)

The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future. For more information visit hotelyearbook.com.