JULIE KEYSER-SQUIRES is the CEO of SOFTSCRIBE Inc., a digital marketing and PR firm in Atlanta. Here she looks at the social media scene and explains how to stay on the leading edge of these increasingly influential – and quick-changing – marketing tools.
There are big changes afoot in the world, and many of them impact the hospitality and tourism industry. This is especially true in social media which, in 2010, I believe will reach a tipping point of credibility and use in our industry, yield lucrative ROI operator strategies, and create niches that equal riches.
About The Hotel Yearbook: The Hotel Yearbook is a uniquely forward-looking annual publication. Each year, dozens of CEOs and other senior executives from the hotel industry worldwide, as well as leading analysts and observers, use this platform to share their expectations for the coming twelve months. Each of the 70+ contributors looks specifically at his or her area of expertise, describing the likely developments for the year ahead. As a whole, The Hotel Yearbook thus offers readers a comprehensive overview of the trends and factors that will have an impact on the performance of the hotel business in the year to come – as perceived by the industry’s leaders themselves. For more information visit www.hotel-yearbook.com.
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Social Media | Niches = Riches | By Julie Keyser-squires
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