Hospitality Net

Cendyn, the leading single-source provider of turnkey online marketing solutions that increase profitability for multi-property hotel companies and large independent hotels, announced the successful completion of its comprehensive web platform redesign for the Galt House Hotel in Louisville, Kentucky. Cendyn, which developed an entirely new website and internet marketing plan for the Galt House, optimized all areas of its online strategies and marketing foot print and significantly increased overall website visits and guest conversion rates.

The Galt House Hotel also implemented Cendyn’s eBooker online reservation engine, which is linked to the EZYield channel management and revenue optimization system to maximize rates and inventory across all reservation channels.

Online shoppers find the property quickly; book rooms and meeting space “Cendyn’s multi-channel marketing efforts are driving more group meeting planners, leisure guests, and business travelers to our website than ever before,” said Rita Stephenson-Reedy, corporate marketing director. “Cendyn is excellent at search engine optimization, paid and display advertising, and integrating and automating all online processes so we can view our most important information in a single reporting environment. Our sales and marketing efforts are more efficient now. We have increased our revenues while lowering costs.”

Operated by The Al J. Schneider Company, The Galt House is a 1,290-room group convention property with more than 124,000 feet of meeting space. Throughout 2009, the property focused on improving its online visibility and website design to attract more guests. The hotel already draws more than 400,000 guests annually and is the region’s largest, most sophisticated group convention facility with a grand ballroom, junior ballroom, exhibit hall, and over 50 meeting rooms.

Cendyn improves online visibility 184 percent in two months Charles Deyo, president of Cendyn, said, “Our proven marketing strategies increased the Galt House’s overall online visibility by 184 percent in only two months.” He noted that eBooker with EZYield integration is an effective conversion tool that provides distribution of optimized rates to all channels. Reservations are instantly delivered directly into the hotel PMS. “This centralized approach is a more efficient business model, particularly for a busy hotel like the Galt House,” Deyo said.

“I believe our new site’s intuitive navigation, clear messaging and search engine optimization have all contributed to the increased number of targeted travel buyers, which means higher occupancy,” said Stephenson-Reedy. “We are selling more rooms and we are just getting started.”

Cendyn provides more than 9,000 properties with online marketing and revenue generating tools and services that enable operators to capture more business. “The Galt House Hotel is a good example of how Cendyn enables hotels to thrive by supplying online tools and strategies that increase visibility and drive higher occupancy,” Deyo said.

About Cendyn | Cendyn, based in Boca Raton, Florida, leads the hospitality industry in broadening revenue by applying a managed services culture and approach to a single source of integrated solutions uniquely proven in the hospitality and tourism market.

Established in 1996, Cendyn is a full-service interactive sales and marketing agency whose solutions are used by more than 9,000 hotel and travel destinations worldwide. The company is a solid resource of hospitality professionals who innovate solutions that include website marketing, website design, branding, search engine marketing and interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, and eMenus™. Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott and other chains and independent properties. Cendyn, the recipient of prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams and community outreach; the Boca Helping Hands food bank; George Snow Scholarship Fund; Boca Raton Historical Society; Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services may broaden your revenue base, please visit our website www.cendyn.com. Let Cendyn show you how far an idea can go!

About Galt House Hotel | Galt House Hotel, The Heart of Louisville, is a 1,290 room hotel and one of the largest hotels in the Southeast, with 600 executive suites, 690 guest rooms, more than 50 meeting rooms and 124,000 square-feet of convention space. The hotel features a rooftop fitness center, Club 360°, with sweeping views of the skyline and waterfront, and the Conservatory, a three-story ‘Crystal Jewel’ that connects the hotel’s two towers. In all, the Galt House features seven restaurants and lounges including RIVUE, a revolving restaurant and lounge located 25 stories atop the hotel’s 25th floor and serving amazing, contemporary cuisine. For reservations, call 1-800-THE-GALT (843-4258), or visit www.GaltHouse.com.