The Leading Hotels of the World, Ltd. Reports 2011 Business Results: Increased Same Store Sales & Average Daily Rate at Independent Luxury Hotels
The Leading Hotels of the World, Ltd. achieved significant growth in revenue in 2011. The company generated hotel sales of USD 614 million, an increase of 13% over the same period in 2010. Out of the current portfolio of 430 LHW hotels, 391 of them were full-year members for both 2010 and 2011. Despite regional turmoil around the globe – such as the Arab spring, Greek debt crisis, earthquake in Japan, and debt risk in the USA – LHW's 2011 hotel...
Demonstrating that customers are ready to spend for what they consider true quality and value, the average daily rate across the portfolio improved sharply from the previous year, registering at USD 498 -- an increase of USD 67, or 16%.
In addition, reservations made by members of the Leaders Club, the company's signature loyalty program, yielded an ADR of USD 585, up by USD 72 compared to 2010. Leaders Club customers represent an engaged and responsive audience who demonstrate loyalty metrics such as return and reactivation rates 10 times higher than non-members. Mr. Teng added, "Leaders Club has been increasingly appealing for frequent luxury travelers, with exciting added benefits and even further special recognition at our hotels. Demonstrating true appreciation to clients who are loyal to our brand was foremost on our minds when we added complimentary breakfast and Internet access, as well as the ability to earn free nights."
The Leading Golf program contributed to a significant increase in sales at over 50 participating resorts, with an increase of 41% in 2011. This tremendous success sparked the 2012 launch of The Golf Society, an elite association that combines all the privileges and perks of Leaders Club along with a host of additional benefits designed for members-only at participating Leading Golf resorts.
An overall analysis of the top-producing countries indicates that, along with the United States, the United Kingdom, Germany, Brazil, and Russian Federation are among the top revenue generators. Furthermore, revenue doubled for LHW's Spanish and Italian language websites in 2011.
From a destination standpoint, travel to Europe, the Middle East and Africa increased on a revenue basis by over 11% since 2010. The highest-grossing destinations included the United States, Italy, France and Switzerland with growth as high as 23%.
About The Leading Hotels of the World, Ltd. (LHW)
Comprised of more than 425 hotels in over 80 countries, LHW is the largest collection of independent luxury hotels. In 1928, 38 independent hoteliers came together to create LHW. Since then, the Company has carefully curated distinctive hotels, resorts, inns, chalets, villas, and safari camps from the snow-capped Alps of Europe to the African veldt, to share them with adventurous souls who seek the remarkably uncommon. The LHW community is filled of exceptional individuals, united by a passion for the surprising discoveries and details that come with every experience. LHW hoteliers are artisans of hospitality whose expertise, commitment to excellence, and individual flair allows them to create story-worthy moments for their guests. And it is these authentic, individualized experiences combined with the warm hospitality and high-touch service they provide that keeps discerning travelers returning again and again. LHW's collection covers the globe and promises a broad range of destinations and uncommon experiences, enhanced by LHW's tiered guest loyalty program Leaders Club. From converted former palaces, and countryside retreats run by the same families for generations, to gleaming skyscrapers in dynamic urban centers, serene private island escapes, glamorous tented camps – and beyond – explore, find inspiration, and experience unforgettable travel moments. For more information visit: www.lhw.com, Facebook at @LeadingHotels, Twitter at @LeadingHotels and Instagram @leadinghotelsoftheworld.