Accor puts its hotels’ second-hand furniture up for sale on Ebay — Photo by Accor

For the launch, nearly 2,500 items in good condition, including Louis XVI bedside tables, bronze chandeliers, 1980s wing armchairs, minibar furniture and even safes, will progressively be put on sale at attractive prices, from February 14, 2012. The store will be restocked regularly throughout the year as the Accor hotels are renovated. For the inauguration, the online store will be selling many items from three upscale Paris hotels : Sofitel Arc de Triomphe, Sofitel le Faubourg and Pullman La Défense.

THE "reBorn" PROJECT ReBorn

is the result of the Group's aspiration to offer its hotels a highly efficient, first-of-a-kind solution to dispose of their old furniture after renovations. The creation of an online store that gives its second-hand hotel furniture and decorating accessories a new lease of life is a first response to this problem.

"„Open New Frontiers in Hospitality‟; the full meaning of the Group‟s tagline resonates with our reBorn project. As hospitality certainly isn‟t limited to the frontier of our establishments, our aim is to imagine innovative solutions to open these frontiers sustainably. By giving our second-hand furniture a new lease of life through an online store, we are testing a new open model which allows the public to participate in our responsible approach as well as benefit from good quality furniture at attractive prices", explains Denis Hennequin, Chairman and CEO of Accor. The online store on eBay.fr, the Internet's auction leader

The Group's hotels can now put up for sale the furniture and decorating accessories in good condition that they wish to dispose of.

Visitors can access the store directly using the following URL: http://stores.ebay.fr/Accor-hotels. The site's various pages allow visitors to browse by brand or product family: indoor furniture, decorating accessories, outdoor furniture.

"We were instantly seduced by this first-of-a-kind project! Through it, for the first time, we are now able to contribute to an international group‟s sustainability policy with the support of our community of online buyers," comments

François Coumau, eBay's Director for Southern Europe.

Sophie Flak, Accor's Executive Vice President for Academies and Sustainable Development concludes "The reBorn project satisfies a current social trend that gives new value to second-hand items in good condition by creating new circular economy models. Just look at the success of garage sales, second-hand swaps and bargain websites!

We noticed that when no centralized solution was provided, the hotels themselves experimented with a variety of options to sell their second-hand furniture. That‟s precisely what sustainable development is all about: listening to the operating needs of our teams and supporting their initiatives to find original and advantageous solutions to build the hotel industry of the future."

A pivotal year

In 2011, as well as assessing its environmental footprint in order to identify its key impacts, Accor presented the results of a survey conducted by IFOP* to increase its knowledge of the expectations of international hotel customers in the field of sustainable development**. The combination of these two assessments will lead to the unveiling, next April 12, of the Group's new social and environmental responsibility strategy.

About Accor, a world-leading hospitality group

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.