IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced a new partnership with BTG-JIANGUO Hotels & Resorts aimed at creating and instilling a strategic approach to revenue optimization throughout the group with the aim of improving its market leadership.

BTG-JIANGUO is one of the most well-known domestic hotel management companies in China. BTG-JIANGUO currently operates member hotels in Beijing, Tianjin and 18 other provinces across China. The company is rapidly expanding its nationwide network and is targeting to manage 100 hotels by the end of 2013. One of the high profile hotels in BTG-JIANGUO' management portfolio is Jianguo Hotel, Beijing. Jianguo Hotel caters to both the business and leisure travellers in Beijing with a comfortable ambiance, ultra-modern business center with round-the-clock business secretarial service and 'one stop' meeting services assistance.

Given BTG-JIANGUO Hotels & Resorts forward-looking approach to hotel management, it sought out IDeaS and their field leading consulting service to review the various aspects of pricing, forecasting and optimization at both group and property levels.

"The hotel industry in China continues to advance and become more competitive. To ensure that BTG-JIANGUO improves its market position and maximizes revenue against this backdrop, we need to build a sustainable revenue culture across the group," said Mr. Fu TianZhu, CEO of BTG-JIANGUO Hotels & Resorts. "After a thorough evaluation of all available partners in the market, we turned to IDeaS to help us build our revenue culture due to their strength in hotel business analytics and proven methodologies, in addition to their collaborative approach to improving a hotels' revenue performance."

In working with IDeaS Consulting, BTG-JIANGUO Hotels & Resorts will gain the ability to make strategic decisions in the Jianguo Hotels that they manage, with a clear view of their competitors' positions and determine correct pricing for their rooms and ancillary services.

"By moving to better understand revenue management and instilling a comprehensive revenue culture across their group, BTG-JIANGUO Hotels & Resorts are showing that they are a field leader in the local Chinese hotel sector," said Allan Taylor, Managing Director of Greater China for IDeaS.

About IDeaS

IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 158 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at IDeaS.com.

Cris Herman
Global Client Marketing Manager
+1 952 698 4236

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