The Knowland Group, a leading provider of business development solutions for the hospitality industry, announced today the opening of a new international market in Vienna, Austria. Readers, the world's most respected hotel reader board service, is now available in Vienna and many other new cities across the world.

"We are excited to begin our next phase of growth in cities such as Vienna and beyond," said Knowland CEO Michael K. McKean. "With Knowland's business development solutions, hoteliers will be able to find and pursue valuable group business quicker and easier than ever before."

Readers brings in-depth, customized field research directly to hotel sales teams. Every week Knowland sends out hundreds of field researchers into thousands of hotels worldwide to take digital photos of their reader boards. This information on group meeting activity is recorded into the database nightly and made available online to clients the very next day. Knowland is constantly adding new groups and verifying information on the over 400,000 existing groups.

The Readers online application uses a tab-centric design to give clients quick and easy access to all the tools and information they need from one central page. Crucial contact information for meeting planners is included in every group's profile. A search feature makes finding and assigning key accounts a simple process.

Knowland currently serves clients in over 20 international markets including London, Berlin, Beijing, Moscow, and Sydney. Service in Hamburg began on February 1, 2012.

About​ ​Knowland

Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com

Megan Tate
Communications Manager
(703) 286-0852