At Cornell University, Glenn Withiam is Director of Publications, and Rohit Verma (pictured) is Professor and Executive Director of the Center for Hospitality Research. The Hotel Yearbook asked them if, based on their latest research, they could summarize the key issues facing our industry next year. Essential reading for decision makers at every level of the business.

About the Cornell Nolan School of Hotel Administration

The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry. Top faculty, industry leaders, alumni, and students work together to generate new knowledge for the hospitality industry and form the premier network that shapes the industry every day.