Social networks, social media, user reviews, you name it: They all have a huge impact on consumers looking to book anything from a business trip to a vacation. Here is an interesting infographic that ties social media power to brand marketing in travel and hospitality. The science behind this link is well-documented, but many brands could still take more advantage of social networking than they do, and the stats below provide as good an argument as any as to why they should.

Using Social Networks to Influence Travel and Hospitality Bookings

Monetate Marketing Infographics