Value Hotel Worldwide KOREA

Vantage Hospitality Group, Inc., through its wholly owned subsidiary, Van Asia (Korea), Inc., has entered into a master license agreement with Service Legends, Inc., to introduce the Value Inn Worldwide and Value Hotel Worldwide brands to South Korea.

The Value Inns and Value Hotels will operate in the upscale and upper midscale segments, according to Bill Hanley, group president of Lexington by Vantage and managing director of international development for Vantage Hospitality. Both brands will enjoy the benefits of Vantage's strong CRS, as well as the resources of the world's 8th largest hotel company. The first properties are expected to open in South Korea in 2013.

According to Joon Park, the CEO of Service Legends and a principal of the master licensee for AHLEI in South Korea, the typical Value Inn will be a 100- to 130-room, select-service property providing Wi-Fi throughout the property, a meeting room, an exercise facility, and a complimentary breakfast. Value Hotels will be full-service hotels of 150 rooms or more featuring restaurants, lounges, meeting and conference facilities, and the latest technology.

With an established identity in China, Vantage continued its expansion into Asia earlier this year when it licensed the exclusive right to develop its Value Inn Worldwide, Value Inn Signature, and Value Hotel Worldwide brands in India to VanMYT Hospitality. VanMYT brings together the extensive resources of Vantage with Mukesh Mowji and Tarun Patel, who represent the top leadership in the Asian American lodging community.

"Asia is a very important market for Vantage and it makes strategic sense to continue our expansion into South Korea," said Roger Bloss, founder, president and CEO of Vantage Hospitality Group. "China and India are two of the top industrialized nations of the world, and South Korea is also a major economic power with many major global corporations and a growing base of business and leisure travelers. By offering a tier of American hotels that provide a competitive price point, as well as the amenities and services travelers expect, we feel we can make a strong impact in the Asian market."

About Vantage Hospitality Group, Inc.

Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry. With over 1,200 properties worldwide, Vantage is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage Hotels is among the top 10 hotel franchisors based on the number of hotels in its system. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or of the Jameson Inn, Country Hearth Inn & Suites, or Signature Inn brands, all Vantage Hotels members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives; the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., and in Canada, through Vantage Franchising (Canada) Inc., wholly-owned subsidiaries of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHotels.com.

Christine Thome
888-316-2378
Vantage