More than 900 industry and agency professionals poured into the New York Marriott

Marquis Monday evening in celebration of the Hospitality Sales & Marketing Association International's (HSMAI) 56^thannual Adrian Awards. The evening's focus was to honor those who have created exceptional advertising, digital marketing and public relations campaigns in the hospitality, travel and tourism industries.

"HSMAI was astounded by the amount of talent we found through submissions for the

Adrian Awards," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. "The amount of creativity and dedication in each campaign is unmatched, and each honoree should be immensely proud of their work."

HSMAI received slightly more than 1,200 submissions attained on a worldwide scale for

the 2012 Adrian Awards. Among them, Platinum winners were selected from the entries seen as the most superlative Gold winners, and the highest show merit, Best of Show, were chosen from the Platinum winners and went to the following recipients in the advertising, digital marketing and public relations categories:

• Advertising "Best of Show" – Museum of Fine Arts St. Petersburg and its agency Paradise Communications, Digital & Entertainment for their "Bulletins" campaign
• Advertising "Best of Show" – Hilton Worldwide and its agency Publicis Kaplan Thaler for the HHonors campaign
• Digital Marketing "Best of Show" – Expedia Media Solutions for its Facebook FriendTrips campaign
• Public Relations "Best of Show" – Denihan Hospitality Group / Affinia Hotels and its agency Quinn & Co. Public Relations for its “Affinia Hotels Tender Loving Comfort®” campaign

Advertising Platinum Winners: Company (Agency)

• Courtyard by Marriott (mcgarrybowen)
• Hilton Worldwide (Publicis Kaplan Thaler)
• Montana Office of Tourism (MercuryCSC)
• Museum of Fine Arts. St. Petersburg (Paradise Communications, Digital & Entertainment)
• Newfoundland and Labrador Tourism (Target)
• The Ritz-Carlton Hotel Company, L.L.C. (Team One)
• Travel Alberta (Karo)

Digital Marketing Platinum Winners: Company (Agency)

• Denihan Hospitality Group / Affinia Hotels (Quinn & Co. Public Relations)
• Best Western International (Ideas Collide, Initiative, Gotham, Allison + Partners)
• Expedia Media Solutions
• IHG (InterContinental Hotels Group (Vert Mobile)
• Mohegan Sun (People Ideas & Culture)
• Newfoundland and Labrador Tourism (Target)
• Renaissance (Anomaly)
• The Ritz-Carlton Resorts of Naples (Pandemic Labs)
• Tourism Vancouver (smashLAB)
• VISIT ORLANDO

Public Relations Platinum Winners: Company (Agency)

• Denihan Hospitality Group / Affinia Hotels (Quinn & Co. Public Relations)
• American Queen Steamboat Company (Lou Hammond & Associates)
• The Beaches of Fort Myers & Sanibel (MMGY Global PR)
• Best Western International (Allison + Partners)
• Downsize Fitness (Zapwater Communications)
• EL AL Israel Airlines (Quinn & Co. Public Relations)
• Hawai'i Visitors & Convention Bureau (McNeil Wilson Communications)
• Hilton Hotels & Resorts 
• Kelly Liken (WAGSTAFF WORLDWIDE)
• New York State's Division of Tourism, I Love New York (M. Silver Associates)
• Omni Bedford Springs Resort & Spa (Hawkins International Public Relations)
• Red Roof Inn (Hill + Knowlton Strategies)
• Royal Caribbean International (Weber Shandwick)
• Simon Pearce (Redpoint Marketing PR, Inc.)

"This is awesome," exclaimed members of the Affinia Hotels team, "This award feels

like the Oscar of travel – it's so rewarding to be acknowledged by our peers for our hard work."

Additionally, HSMAI awarded 57 advertising, 81 digital marketing and 128 public

relations Gold Awards - the most Gold Awards HSMAI has presented to date. Gold winners were recognized throughout the evening and displayed at the Adrian Awards Gala Dinner & Reception, co-sponsored by HSMAI and Expedia Media Solutions. Winning work is now on display in the HSMAI Adrian Awards Winners' Gallery, with full access to all work for HSMAI members.

HSMAI's Top 25 Most

Extraordinary Minds in Sales and Marketing were also honored during a private ceremony co-sponsored by Expedia Media Solutions and during the Adrian Awards Gala.

As part of the Adrian Awards, two individuals were presented with Lifetime Achievement

awards: the Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. This year, Roger Dow, president and CEO of the U.S. Travel Association, was chosen as the Koehl winner because of his extensive and lasting contributions to increase travel to and within the United States. Howard Feiertag, faculty member at Virginia Polytechnic Institute and State University in Blacksburg, Va., was chosen as the Grice winner due to his outstanding dedication to his work and to the education of future hospitality professionals throughout the past 30 years.

"This means a great deal to receive this in the company of such phenomenal people in

the best industry in the world," Dow said as he accepted his award Monday evening.

"We are all here to make a difference through HSMAI," Feiertag expressed, "We all

strive to make a difference and to make each other succeed. That is my legacy."

Also, IHG (InterContinental Hotels Group) took home the American Express Loyalty

Award, Best Western International received the TravelClick eMarketer of the Year award, Homewood Suites by Hilton was given Oyster.com's The World is Your Oyster Award, and the third annual Leader in Sustainable Tourism award presented by HSMAI and National Geographic Travelerwent to PUNTACANA Resort and Club, Dominican Republic.

Founded in 1957, the Adrian Awards embraces every segment of the industry, including

hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of more than 1,200 entries by senior industry and media experts. For more information, visit www.adrianawards.com.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Lindsay Stout
Edelman
214-443-7586
HSMAI