Hotels.com Crowdsourcing Campaign Reveals the Hotel Offerings Most Important to Travelers
Free Wi-Fi, Shuttle Service and Kitchenettes Top the List According to Hotels.com Guest Census
Cable TV, air conditioning and swimming pools were once among the most sought after hotel offerings, but today's travelers demand much more from their hotel amenities, services and features. According to a recent crowdsourcing campaign conducted by leading online booking website Hotels.com, U.S. travelers are most intent on having access to free Wi-Fi, shuttle service and kitchenettes.
DALLAS -- Cable TV, air conditioning and swimming pools were once among the most sought after hotel offerings, but today's travelers demand much more from their hotel amenities, services and features. According to a recent crowdsourcing campaign conducted by leading online booking website Hotels.com, U.S. travelers are most intent on having access to free Wi-Fi, shuttle service and kitchenettes.
After hosting a Twitter chat to compile a list of guest preferences, Hotels.com asked consumers to share their opinions through a series of polls in the categories of hotel services, on-site amenities and room features.
"For a long time, hotels offered a fairly standard set of amenities, but traveler preferences and expectations have evolved in recent years and the offerings from hotels have as well," said Taylor L. Cole, APR, travel expert for Hotels.com. "We set out to identify what guests want most out of their hotel stays and we will work with our hotel partners to continue to provide an excellent experience for our customers."
Hotels.com reaffirmed that the importance of free Wi-Fi, as 67 percent of respondents valued complimentary internet access over other hotel services such as free parking, noise-free zones and green products. In the category of on-site amenities, consumers chose shuttle service (42 percent) and complimentary breakfast (31 percent) over room service and kid-friendly amenities.
Bigger towels and green bath products represented a couple of bathroom amenities important to hotel guests, but most travelers valued kitchenettes or mini-fridges (53 percent) and smoke-free accommodations (31 percent).
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Hotels.com is a leading online accommodation booking brand. Through the Expedia Inc. global network of websites, Hotels.com, LP connects travelers with 205,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards®, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at