Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. Leisure travellers seek travel inspiration online, anticipate more family travel, and want to stay connected while traveling:
- 68% began researching online before they decided where to travel versus 65% in 2012.
- 49% plan to travel more frequently with family in the coming year versus 46% in 2012.
- 42% are more likely to use their smartphone or tablet for travel related information while on a trip versus 33% in 2012.
When it comes to business travellers, they continue to prioritize brand sites, price and convenience. 65% of business travellers book travel directly on brand sites more often than via OTAs, this is a 11% increase from 2012.
Click here the complete Google Think Insight study at Google
