iRates Rate Calendar — Photo by RoomKeyPMS

June 4, 2014 Vancouver, BC: RoomKeyPMS, the leading cloud-based property management software for the global hospitality industry, is pleased to announce their powerful new partnership with iRates revenue management system. iRates is easy-to- use and relies on the intelligence of an innovative algorithm to help hoteliers sell rooms at the best price the market conditions will allow.

In a case study conducted by iRates between two middle-tier hotels, one equipped with

the iRates Revenue Management System managed by an AGM with minimal revenue management experience and the other hotel managed by 20 year veteran hotel GM with revenue management experience. With everything else being equal at the properties including tier, size and location in downtown markets, the results were dramatic with the inexperienced AGM armed with iRates outpaced RevPAR index by 20 points, reaching the record breaking 105%.

"With iRates having such impactful results, it was an easy decision for us to partner with

them as our revenue management partner. They have a powerful and easy to use tool that can assist our customers to make dramatic increases to their bottom line with just few clicks of their mouse. Since RoomKeyPMS is such a user-friendly system, we look for partners that we can easily integrate into our system and make an impact for our hotel partners", says Kerry Brock, RoomKeyPMS VP of Sales and Marketing.

"iRates is excited to work with RoomKeyPMS and their hoteliers. RoomKeyPMS works

with a wide range of hotel sizes and ratings and joined with iRates, every hotel can see significant increases to their bottom lines with this integration", says Ira Vouk, Vice President of Business Development at iRates.

To find our more information on RoomKeyPMS and iRates integration, please contact

RoomKeyPMS at 1-800-234-5695.

Media Contact:

Kerry Brock

Vice President of Sales and Marketing

T: 604-914-3722

E:[email protected]

Share: @roomkeypms joins forces with @i_rates to add powerful

#RevenueManagement to our Property Management system to increase #ADR and #RevPAR.

About RoomKeyPMS:

RoomKeyPMS is more than Property Management System, it's a complete Guest

Management System. It's easy-to-use for front-desk staff, yet provides robust management reporting for any size property. RoomKey is your partner to manage all guest needs. More guests. Better managed.

About iRates:

iRates is the new-generation Hotel Revenue Management System that is extremely

intelligent yet simple to use. It sells hotel rooms at the optimal price every day of the year, automates daily routine revenue management tasks, provides all necessary information for the manager's strategic analysis and increases the bottom line. It is adaptable and fully flexible. The core of iRates is the innovative state-of-the-art algorithm based on the mathematic theory of reinforcement learning. Its central algorithm is based on maximizing the final yield when taking into account all revenue- generating factors.