Room selection, digital room service and guest reviews displayed on different devices — Source: Clock PMS+

There are so many hotel management systems in the market and more pop up every day, all claiming to be powerful, efficient, easy and affordable. However, one relatively new system, Clock PMS by Clock Software, is defined as being focused on guest experience and direct sales.

In a recent report from Krasimir Trapchev, co-founder and CEO of Clock Software, it's been revealed that there is increased awareness on the need for a functional guest-facing technology as far as 21st century hospitality industry is concerned. "In a bid to help hoteliers ensure a profitable and sustainable hotel management culture, Clock PMS is coming into the market at a time wherein responsive business operations cannot be over-emphasized," he states.

"Clock PMS is a cloud hotel management system which, indeed, is powerful, affordable and efficient." he adds. "But we prefer to discuss the unique features that Clock PMS brought to the hospitality world and the way they can change the lives of hoteliers."

Speaking emphatically on the uniqueness of the functionality of Clock PMS, he explains: "What distinguishes Clock PMS from other systems is the comprehensive web reservation system, that enables hoteliers to sell more rooms on their own websites using several techniques to entice the customer to stay and book. Also Channel Manager, that applies the advanced rate management from the hotel PMS to all online distribution channels, thereby contributing each room to be sold at the best possible price. But one of the most powerful and unique feature of Clock PMS remains the guest Self Service Portal."

While making reference to the value of this guest-facing technology, Trapchev cites several recent researches, one of them being TripBarometer by TripAdvisor which shows that 54% of customers expect to be engaged by the service supplier on their mobile phones. In view of this, he affirms, saying, "Clock PMS is of great importance when it comes to guest engagement, extended communication and enhanced control over bookings and services on the clients' end."

It's been reported that the Self Service Portal in Clock PMS offers hotel guests the opportunity to request a change or cancellation of bookings, fill in and digitally sign their registration cards, communicate their location and recent arrival, select and assign a room. Once in the hotel, customers are able to preview and pay their bill online and receive an invoice by email. In a recent software update a new option has been added for guests to rate the hotel service and leave a comment in a simple form. "This helps the hoteliers to learn about any possible issues and solve them before they get published elsewhere as a negative review. This feedback goes directly in the hotel PMS and is reported separately. The information then serves as a basic point for future marketing activities or service adjustments," Trapchev explains.

In a customer-driven industry like hospitality, Clock PMS aims to deliver contemporary technology that improves both staff and customer experience, at affordable price and as integral part of the hotel software. According to Trapchev, if major hotel chains like Hilton and Marriott have begun to invest serious amounts to introduce similar services, then it shows there is a paradigm shift in hotel management and software. "It is only that in Clock PMS, the guest self service is a part of the hotel management system and is available for instant use and against a small monthly charge," he concludes. "There is nothing to be developed, integrated or downloaded - neither by the hotel, nor by the guest."

For more information on Clock PMS and a video demonstration, go to http://www.clock-hotel-software.com/software/clock-pms.

About Clock Software

Clock Software is a global hotel software provider which aims to uniquely combine traditional property management features with digital guest facing functions. As of today, its mobile hotel system Clock PMS has been trusted by hoteliers from more than 65 countries worldwide. The company can be contacted through its official website https://www.clock-software.com.

Vyara Markova
Marketing Manager
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