Learn about the hottest hotel internet marketing strategies, from website design to search engine optimization, and how to maximize ROI at 2014 Cornell Hospitality Research Summit. — Source: Milestone Inc.
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Mike Blumenthal wrote an interesting post on search trend modifiers, which can significantly affect the hospitality industry. He focused on the term "nearby", in connection with voice search, and investigated its trend over time. Even though he believes the parallel growth in smart phone usage is circumstantial, there may be some relevance in this comparison. While location and proximity remain top priorities for local searches, a recent Google study reveals that 88% of local searches are done using smartphones. These are consumers and travelers looking for addresses, directions, business hours, and product/service availability.

Click here to learn more about how search trend modifiers and other hospitality industry trends that can affect your hotel.

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Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

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