Tuesday, November 18, 2014, Sunnyvale, CA - Soon you will be able to avoid the front desk at hotels and check-in through your mobile phone. Silicon Valley startup Proxce provides the technology that empowers hotels to allow their guests to automatically check-in, in real-time when they arrive.

Founder and CEO of Proxce, Madhu Madhusudhanan, previously with IBM and a Santa Clara University MBA grad, suggested that the company is redefining the check-in experience.

“The check-in process in hotels has always been the same, it’s time to innovate and simplify. We want to provide best possible guests experience at your hotel. We believe hotels can provide a truly personal experience that their guests can control with their finger tips”.

Major hotel brands like Starwood and Hyatt are already testing similar technology in select locations and are likely to roll out to more locations next year.

“We can place your hotel on a level playing field and help you compete against the major brands that will be rolling out mobile keyless check-in technology for their preferred guests and business travelers over the next 12 months.” Says Co-founder of Proxce, Peter Nino, a Silicon Valley technology veteran and previous founder of Virtual Objects.

Proxce’s proprietary Proximity Identity Management (PIM) system can integrate with hotels existing mobile apps, or provide branded mobile interface through Proxce’s app that guests can download to their phone and use to auto check-in.

Eligible hotels based in the North America can join Proxce’s closed beta program for free.

Madhu Madhusudhanan
Founder & CEO, Proxce, Inc.
+1-408-896-3967