Hard Rock International Announces Hard Rock Hotel Tenerife

Followings its successful European debut with Hard Rock Hotel Ibiza earlier this year, Hard Rock International – owner of one of the world's most iconic and recognized brands – announces plans for the beachfront Hard Rock Hotel Tenerife, set to open in mid-2016. The upcoming property is Hard Rock's second project in collaboration with leading operators, Palladium Hotel Group, who recently opened the Hard Rock Hotel Ibiza, the brand's first European hotel.

Situated on Tenerife's sunny southern coast near Adeje, the resort will feature 637 rooms, including 236 suites, spread across two towers – offering both a family-friendly and adults-only experience. Catering to the distinctive needs of the leisure traveler, the property will boast a variety of amenities, including three pools and access to a natural saltwater lagoon and recreation area located just steps from the property. Additionally, it will feature four dining establishments, multiple outdoor terraces and entertainment venues.

"Tenerife's superb climate, wide variety of cultural activities and strong accessibility for international travelers, makes it an ideal choice for the hotel brand's global fan base," said Josh Littman, vice president of EMEA development – Hotels & Casinos at Hard Rock International. "As we continue to strengthen our relationship with Palladium Hotel Group, we look forward to introducing the Hard Rock Hotel Tenerife to the Canary Islands."

"We're thrilled to introduce the Hard Rock brand to Tenerife and bring a unique experience fusing luxury accommodations and lavish amenities with electrifying entertainment," says Abel Matutes Prats, chief executive officer at Palladium Hotel Group. "We're certain the distinct beauty and dynamic appeal of the area will exceed expectations and continue to intrigue fans and travelers worldwide."

Hard Rock Hotel Tenerife will entice travelers with world-class entertainment and music-infused programs exclusive to the Hard Rock brand, such as The Sound of Your Stay® amenity program, free for guests of the hotel allowing for in-room guitar jam sessions, playlist download upon check-in and in-room delivery of professional DJ equipment. Additionally, the property will feature brand-wide amenities, such as a Rock Spa®, Body Rock® workout facility and a Rock Shop®, located in the lobby and featuring Hard Rock's iconic merchandise.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock's current Hotel portfolio is located in the world's most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

For more information or to book a stay at any of the Hard Rock Hotels, please visit www.hardrockhotels.com.

About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts -with four brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels (with Agroturismo Sa Talaia)-, Fiesta Hotels & Resorts, Ushuaia Ibiza Beach Hotel, Ayre Hoteles –with Only You Hotel & Lounge Madrid-, and a special product: Hard Rock Hotel Ibiza. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). For information about Palladium Hotel Group, please visit www.palladiumhotelgroup.com/

About Hard Rock®

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.