Keywords - Are They Still Relevant in 2015 Hotel Marketing? — Source: Milestone Inc.
Milestone Internet Marketing, Inc.

Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO is no longer important and should be forgotten. Rather, expand your hotel search engine optimization efforts to include other key hotel Internet marketing strategies to further enhance your search ranking.

In recent years, search engines, especially Google, have modified their search algorithm to include several other key factors, and search visibility success has become a lot more complex. Search Engine Watch recently published an article1 sharing a few on-site optimization factors that can affect your online success, and here's our dissection of their list and includes:

  • Keyword placement vs. frequency on your hotel's website
  • Keywords and website content quality relative to hotels
  • Keyword meaning vs. specific words
  • Semantic search and hospitality industry trends
  • User experience just as important as keywords

To read the full keyword optimization article, click here.

About Milestone Inc

Milestone drives online leads and customer acquisition for over 2000 companies by building "Experiences" and "Discovery" natively in our platforms. Milestone solutions include a SEO-first CMS Platform, Personalization Engine, Website Design Services, Site Studio for scaling large volume of sites (for outlets), Local Listings, Schema Platform, Events Calendar Software, Analytics Platform, AI Content Studio, and Performance Marketing services. Milestone unique differentiator is that we drive more online leads and customer acquisition than our competitors. Milestone is a trusted partner to major hotel chains, management companies and independent upscale hotels and resorts including Marriott, IHG, Choice, Preferred Hotels, G6, Sun Outdoors, Crescent Hotels & Resorts, PM Hotel Group, Remington, etc. Milestone is amongst the highest-rated martech platforms with awards and recognition from Forrester, G2, Adrian Awards and many more organizations. URL: www.milestoneinternet.com.

Anil Aggarwal
CEO
+1 408-200-6871

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