Charlottesville, Virginia (February 24, 2015) – Hotels using the Regatta booking engine on their websites now have a competitive advantage in meta search engines. Regatta allows hotels to show availability, even when all of the Online Travel Agencies (OTAs) are unable to do so. The patent-pending hotel booking engine even allows the hotel to show a lower rate in the meta search engines. The best part? It can all be done without any rate parity violations.

Regatta's Booking Engine Gives Hotel a Competitive Advantage in Meta Search Engines— Photo by KognitivRegatta's Booking Engine Gives Hotel a Competitive Advantage in Meta Search Engines— Photo by Kognitiv
Regatta's Booking Engine Gives Hotel a Competitive Advantage in Meta Search Engines— Photo by Kognitiv

Regatta Travel Solutions has earned a reputation for bringing highly innovative tools to the industry that empower hotels to significantly grow their direct online booking volume. Its latest innovation allows guests who are willing to switch rooms during their stay to combine two different room types into one booking. In the example below, the guest searches for a 6 night stay. The 1 bedroom apartments are only available for the first 5 nights, and the higher room categories are only available for the last 2 nights. Therefore, all of the OTAs are unable to book the guest into the hotel for the desired 6 nights and therefore are unable to display availability in Tripadvisor. Regatta, however, allows the guest to choose the 1 bedroom for the first 5 nights, and another room type for the last night.

Regatta Allows Consumers to Book Partial Stays in Two Room Types— Photo by KognitivRegatta Allows Consumers to Book Partial Stays in Two Room Types— Photo by Kognitiv
Regatta Allows Consumers to Book Partial Stays in Two Room Types— Photo by Kognitiv

Once the guest has selected the first room type desired, the system allows them to choose a combination of room types to complete the 6 night stay.

Consumers Create Combinations of Room Types with Regatta— Photo by KognitivConsumers Create Combinations of Room Types with Regatta— Photo by Kognitiv
Consumers Create Combinations of Room Types with Regatta— Photo by Kognitiv

Since all of the OTAs have access to the same rates and availability, there are no rate parity violations.

"We listen very closely to what hotels are asking for and we respond quickly," said Ashwin Kamlani, Founder & CEO of Regatta Travel Solutions. "This idea actually came from a smaller high end resort that felt that their online booking engine was turning away potential guests by showing no availability when in fact they could accommodate the guest. The guests would have to call the property in order to book."

Visit Regatta Travel Solutions today during the HSMAI Digital Marketing Strategy Conference at the Marriott Marquis in New York.

About Regatta Travel Solutions

Regatta Travel Solutions offers a patent-pending booking solution for hotels and attractions that incorporates booking capability never seen before in the industry. The system is widely used by independent hotels and hotel chains to increase direct booking volume. Regatta also provides a private label Online Travel Agency platform, used by DMOs (Destination Marketing Organizations) across the globe, as well as a sophisticated sports housing platform. Visit www.regattatravelsolutions.com for more details.

Ashwin Kamlani
7868530758

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