The Priceline Group Announces the Acquisition of PriceMatch
Through a system of proprietary algorithms, PriceMatch's intuitive, cloud-based platform delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines. The addition of PriceMatch will further The Group's continued efforts to drive value for its network of 600,000+ accommodations partners worldwide, helping them expand through next generation technology...
Today The Priceline Group PCLN, -0.33% announces the acquisition of PriceMatch, a leading cloud-based data and analytics solution for hotels. Terms of the deal have not been disclosed.
Through a system of proprietary algorithms, PriceMatch's intuitive, cloud-based platform delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines. The addition of PriceMatch will further The Group's continued efforts to drive value for its network of 600,000+ accommodations partners worldwide, helping them expand through next generation technology services and distribution expertise.
PriceMatch will be integrated into BookingSuite, a recently-launched division of Booking.com (an operating business of The Priceline Group) that helps accommodation providers grow their businesses and their brands through smart software and services.
"We are always looking for new ways to leverage data and technology to help our hotel partners be more successful in an increasingly digitally-driven world," said Rob Ransom, Director of BookingSuite. "With the addition of PriceMatch, BookingSuite partners will be able to access a powerful set of business intelligence tools to help them optimize performance through a platform that's easy to use and manage."
"We are very excited to join The Priceline Group, the world's leading provider of online travel," said Arthur Waller, CEO of PriceMatch. "As part of BookingSuite, we will continue to focus on technology innovation for hotels on a global scale."
About Priceline.com
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], is a world leader in travel deals. Priceline offers exclusive discounts on hotels, flights, alternative accommodations, rental cars, cruises and packages. We offer more than a million lodging properties, helping travelers find the right accommodation at the right price. We negotiate great deals every day, and put our best pricing on the Priceline app. Our deep discounts on hotels, flights, rental cars and more are also exclusively distributed through our partnership brand, Priceline Partner Network. With free cancellation for many rates, 24-hour customer assistance and the option for both pre-paid and pay upon arrival reservations, Priceline helps millions of travelers be there for the moments that matter. For us, every trip is a big deal.