Sending out SMS Welcome Messages to incoming guests has prompted thousands of app downloads, but most notably, it has sparked hundreds of conversations back and forth between guests and the hotel staff.

"In 2015, we have user-friendly mobile applications that I can use to text my doctor, my bank... get updates on prescriptions or request a haircut appointment. As a hotel guest, I would be looking for a way to chat or text requests and questions to the front desk, at the very least. It's now easy for hotels to have and manage this functionality with the same content management system as many other on-site technologies." -- Kacey Butcher

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Crystal Robinson