Lodging Interactive Launches Live Streaming Marketing Service For Hotels
New live streaming technology enables hotels to humanize their marketing.
Lodging Interactive, the digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced the launch of its live streaming marketing service for hotels. The new service enables properties to leverage the powerful live streaming apps Meerkat and Periscope.
Parsippany, NJ: Lodging Interactive, the digital marketing and social media engagement firm exclusively serving the hospitality industry, today announced the launch of its live streaming marketing service for hotels. The new service enables properties to leverage the powerful live streaming apps Meerkat and Periscope.
"Live streaming is a true game changer for the hospitality industry which focuses on experiential marketing and visualization," stated DJ Vallauri, Founder and CEO of Lodging Interactive. "Having been on both Meerkat and Periscope for a few months now, we clearly see the marketing powerhouse live streaming can be for the hospitality industry."
To leverage the full potential of live streaming, Lodging Interactive's marketing service goes beyond the stream itself, and cross pollinates the video content on the hotel's social media accounts. It further applies proven content optimization techniques to maximize search engine visibility of the video content across the web.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco; video-on-demand traffic alone will have almost tripled by then. "It's no secret video content is a big part of our online marketing futures. Just take a look at what Marriott Hotels is doing with its Marriott Content Studio which is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens," added Mr. Vallauri. "Our new live streaming marketing service helps hotels compete on this front."
In addition to Meerkat and Periscope, there is a new live streaming player and new model: www.blab.im. Blab, launches by the former Bebo social network, enables a 4 way public conversation; it's like the "old" Google Hangouts but on steroids. Lodging Interactive firmly believes live streaming is only in its infancy and provides marketers endless opportunities to humanize their brands and to provide fresh, relevant video content in a cost-effective manner.
To learn more about Lodging Interactive and how they can help your property leverage live streaming, or their customized online marketing, reputation management and social media engagement services, please visit their company website.
About Lodging Interactive
Since 2001, Lodging Interactive has been a leading provider of digital marketing services exclusively for the hospitality industry. Headquartered in Parsippany, NJ, the agency provides a unified marketing ecosystem that replaces fragmented digital tactics with strategic, high-performance engines. By blending 25 years of hospitality intuition with a 100% human-led execution model, Lodging Interactive helps branded hotels, independent resorts, and management companies turn brand identity into purposeful digital storytelling.
The agency’s commitment to excellence has earned numerous industry accolades, including the HSMAI Adrian Award and prestigious honors from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.
Lodging Interactive offers a comprehensive suite of services including Social Media Amplified, SEO and Generative Engine Optimization (GEO), website design, and professional reputation management. For more information, please email [email protected], call 877-291-4411 ext. 704, or visit the company's website at LodgingInteractive.com.