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Radisson Blu® Launches A Global Contest To Personalize The Signature Egg™ Chair By Arne Jacobsen

The Egg™ chair was originally designed for the SAS Royal Hotel, Copenhagen. Now, 55 years later, the Radisson Blu Royal Hotel, Copenhagen celebrates the icon and pushes the boundaries of design

BRUSSELS, Minn. and SINGAPORE, Sept. 1, 2015 -- Radisson Blu®, one of the world's leading hotel brands, today announced a global design contest inviting participants to customize the iconic egg chair, originally created by the legendary Danish architect and designer Arne Jacobsen for the SAS Royal Hotel, Copenhagen. The hotel, now the Radisson Blu Royal Hotel,Copenhagen, is recognized as the world's first designer hotel.

Radisson Hotel Group

BRUSSELS, Minn. and SINGAPORE, Sept. 1, 2015 -- Radisson Blu®, one of the world's leading hotel brands, today announced a global design contest inviting participants to customize the iconic egg chair, originally created by the legendary Danish architect and designer Arne Jacobsen for the SAS Royal Hotel, Copenhagen. The hotel, now the Radisson Blu Royal Hotel,Copenhagen, is recognized as the world's first designer hotel.

An expert jury will select the contest's grand prize winner, who will receive a customized version of their winning egg chair design and a three-night VIP trip to Copenhagen, Denmark. The winning design may become part of the brand's new interior design scheme that will launch later this year. In addition, a miniature traveling exhibition of the top 15 finalists will be displayed at selected Radisson Blu hotels around the world throughout 2016.

"While many new, award-winning Radisson Blu hotels have been built since 1960, the Radisson Blu Royal Hotel, Copenhagenremains a unique example of contemporary design within the Carlson Rezidor Hotel Group as well as the hotel industry," said Rose Anderson, vice president Branding. "Radisson Blu continues to push forward its strong heritage and affiliation with design by working with the world's top architects and designers to create spectacular and iconic landmark hotels."

Radisson Blu guests and design enthusiasts will have the opportunity to design their very own egg chair using an online chair configurator at design.radissonblu.com. The contest runs from now through Oct. 13, 2015. Each week, three finalists will be selected, with two selected by the public and one selected by a member of the expert jury. The winning design will be chosen from the 15 finalists by the expert jury.

With more than 280 Radisson Blu hotels and resorts in operation in 62 countries, the brand provides a full range of innovative design led products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can!SM philosophy.

Acclaimed hotels currently in the Americas include: Radisson Blu Aqua Hotel, Chicago; Radisson Blu Mall of America; Radisson Blu Philadelphia, Warwick and Radisson Blu Minneapolis Downtown.

For more information and contest rules please visit design.radissonblu.com

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Radisson Hotel Group
Management CompanyFranchise OrganizationHotel Group

Radisson Hotel Group is a rapidly expanding international hotel group, operating in EMEA and APAC with over 1,575 hotels in operation and under development in +100 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

Radisson Blu
Brand by Radisson Hotel Group

Radisson Blu invites you to follow your curiosity and think in Blu. The first hotel, opened as the SAS Hotel in Denmark in 1960, was designed by acclaimed architect Arne Jacobsen and was heralded as the first design-forward hotel, a hallmark retained by the brand today. The new Radisson Blu logo honors this heritage of functional Scandinavian design.