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Content Marketing Predictions: 5 Trends for 2016 [Infographic]

As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year. Many may be wondering: What will content marketing look like in 2016? We asked 25+ of the most influential content marketers this exact question.

Curata, Inc.

As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year.

Many may be wondering: What will content marketing look like in 2016?

We asked 25+ of the most influential content marketers this exact question.

We compiled these predictions and mapped them out by five major categories: distribution, investment, content creation, measurement/ROI, and organizational structure.

Learn more about each of these categories in the following infographic, then read on to see all of the predictions. Looking for a guide to forming content strategy for 2016? Download our latest eBook: How to Develop a Content Marketing Strategy.

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Curata, Inc.
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At no other time in history have marketers had such a great opportunity to connect directly with their customers while simultaneously adding value to their organizations' sales pipeline and revenue. We, at Curata, have been fortunate to be a part of the growth of this movement since 2007; enabling hundreds of companies to create and curate quality content.