Improved Service for Travelers: Australia’s Gold Coast Integrates TrustYou’s Meta-Review into Destination Website

Munich, 1 February 2016 - Travelers can now see all reviews about accommodations of the Australian Gold Coast on its destination website, summarized as a well structured overview by TrustYou. The Meta-Review is a detailed summary of all verified reviews across the world. A recently conducted study shows that summarized review content gives travelers the most useful overview of hotels compared to full text reviews.

Munich, 1 February 2016 - Travelers can now see all reviews about accommodations of the Australian Gold Coast on its destination website, summarized as a well structured overview by TrustYou. The Meta-Review is a detailed summary of all verified reviews across the world. A recently conducted study shows that summarized review content gives travelers the most useful overview of hotels compared to full text reviews.

Australia's Gold Coast attracts millions of holidaymakers from across the world each year. The Gold Coast's accommodation offering is vast; ranging from holiday parks to apartments, holiday houses, hotels and high-end resorts. Gold Coast Tourism recently incorporated TrustYou's Meta-Reviews on VisitGoldCoast.com to provide its users with easy access to accommodation reviews without needing to leave the site.

"Incorporating TrustYou's Meta-reviews on VisitGoldCoast.com made sense for our business. Visitors to the site are able to not only receive information on accommodation options, but also readily able to view ratings and reviews from other users, which we know is key to the decision-making process," said Gold Coast Tourism Chief Executive Officer, Martin Winter.

Benjamin Jost, Co-Founder and CEO of TrustYou adds: "We are happy to welcome the Gold Coast as valuable partner and are excited to deliver our comprehensive review data to improve the customer experience on their website."

About TrustYou

TrustYou is hospitality's memory: the platform that unifies what guests feel, what they do and what they ask in a single system. Since 2008, more than 100,000 hospitality businesses have used TrustYou to understand their guests, act on what they learn, and keep the relationship going between stays.

That memory has three parts, built to work as one:

Customer Experience Platform (CXP), the memory of experience: reviews, surveys, sentiment and reputation, captured and acted on across every touchpoint.

Customer Data Platform (CDP), the memory of the customer: every transaction and interaction resolved into one golden profile, and activated through service and marketing communication.

TrustYou Agent, the memory of conversation: one AI agent across every channel, from web to WhatsApp to email, around the clock and in every language, closing the loop so that outbound messages from the CDP and inbound replies to the Agent belong to the same continuous conversation.

Every interaction adds to the memory, so the system knows each guest better than it did the day before.

TrustYou is headquartered in Munich, Germany, and serves hospitality brands in over 165 countries. Learn more at www.trustyou.com.

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