Is the Hoopla Over Social Media Marketing the Biggest Myth Ever? | mobilemarketingwatch.com
“Social media are not the powerful and persuasive marketing force many companies hoped they would be.”
That’s a bold statement, but it comes from premier research company Gallup, which recently surveyed more than 18,000 consumers about the influence of social media on their buying decisions.
According to Gallup, “Sixty-two percent said they had no influence at all. Even among millennials (those born after 1980), whom companies often think of as the core social media audience, 48 percent said these sites were not a factor in their decision-making.”
