AccorHotels acquires a 49% stake in Squarebreak, the disruptor operator of hotel homes in France — Photo by Accor

AccorHotels announces today the strategic investment in Squarebreak, offering to guests through a digital platform private upscale properties in resort locations, primarily in France, Spain and Morocco, and leveraging local property managers on behalf of homeowners by using hotel management techniques and services.

Squarebreak is a French start-up created in 2013 by Hugues van Heesewijk and Maxime Lesaulnier, both with a combined professional background in the hospitality, e-tourism and real estate business. Their area of expertise is worry-free propositions to guests and homeowners.

"With this investment, Accorhotels is positioning itself to better understand the expectations of guests in a sector where the stay experience and the quality of service are particularly important ", said Vivek Badrinath, Deputy Chief Officer, Marketing, Digital, Distribution and Information Systems. "In partnership with innovative players, Accorhotels continues to forge ahead along the path of changing and new behaviors in hospitality and travel".

AccorHotels' investment in Squarebreak will allow us to go quickly to the next step of our development said Hugues van Heesewijk, CEO and Co-founders. Everyday our teams endeavour to propose a new hotel experience in private homes and to simplify the vacation rental market for travelers."

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.