TripAdvisor may be the world's most popular travel website at 350m unique visitors a month – but the actual business is going through a rough patch with net income for the first six months of 2016 almost half what it was in 2015: US$62m compared with US$121m.

President and founder Steve Kaufer urged investor patience. "We continue to play the long game as we navigate our business to deliver the best user experience in travel," he said.

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