How to Generate Revenue with Social Media
Most hoteliers associate the term Social Media with Twitter, Facebook or Instagram. But there is much more to Social Media. Facebook & Co. are one aspect, the other important part is rating portals. Communities are nice and valuable, but money is made through TripAdvisor, HolidayCheck, and Google+.
What is important for a good hotel ranking
Without a top ranking, new client acquisition has become quite challenging and expensive. So, how can you get on top of the ranking lists? Client feedback is essential, but also the amount and topicality of the comments have a major impact on the positioning. Therefore, it is important to encourage guests to post a lot of good feedback! Many hotels fail to get high rankings even though the product and staff are great. One of the reasons is the lack of active Social Media Management. With our support and expertise we can help you to get on top of the ranking lists.
How to get on gop of the ranking list at HolidayCheck, TripAdvisor & Co.
Even the best hotels cannot fully satisfy every guest. This is nothing unusual. Hotel managers who target a specific group with a clear marketing message know what I mean. Negative feedback from guests, who do not belong to the key target group and happen to stay at the hotel, can create a false picture on the rating portals and ruin a hotel's good positioning. Thankfully, it is quite easy to counteract this. We call it "Brand Ambassador" strategy: As feedback of guests, who have not previously stayed at the property, is unpredictable, their post-stay survey does not contain a link to TripAdvisor or HolidayCheck. If their feedback is positive, they will receive another thank-you email with the request to share their feedback on a specific rating platform. The platform is selected based on their profile. Guests with a Gmail address have a Google account and therefore can easily give feedback on Google. Their feedback has a direct impact on the hotel's Google ranking and the hotelier gets advertising exposure without investing a lot of money!
How to improve new customer acquisition
German-speaking guests who do not have a Gmail address can be asked for feedback on HolidayCheck. International guests should receive a link to TripAdvisor. This know-how and support by the right partners makes it quite easy to increase the web-presence and to improve new customer acquisition.
About dailypoint
dailypoint™, headquartered in Germany, provides a comprehensive Central Data Management (CDM) and Central Data Platform (CDP), including its highly regarded CRM and Email Marketing solutions. With innovative AI processes and seamless integrations, dailypoint™ supports hotels worldwide in creating unified guest profiles and enhancing the guest experience.
For more information visit dailypoint.com.
Michael Toedt
Managing Partner, CEO
dailypoint™
