The second in a five-part HSMAI 2016 Industry Insights series produced by the HSMAI Revenue Management Advisory Board and the SAS Institute.

HSMAI leaders at HSMAI's Revenue Optimization Conference (ROC) Americas offer their ideas on how the hospitality industry can elevate the discipline of revenue management and make it a more integral part of the business.

» Share your thoughts in the discussion on the HSMAI LinkedIn Group Page.

» View Part I: How Do You Prepare for a Recession without Causing One?

» View Part II: Revenue Management on a Desert Island?

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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